A first buyer’s guide

Real art, on your wall, this month.

You do not need to be a collector. You need one piece you like, an honest price and someone to explain the rest. Works start at €750.

01

How buying actually works

Roughly two to three weeks, from your first question to the work on your wall.

01

You ask.

Send a link, screenshot or room description. Within one working day we send the price, edition size and a to-scale room view.

02

We quote.

One document covers the work, framing, delivery and any expected import charge. One number at the bottom. Nothing is added later.

03

You pay.

Pay by bank transfer or card. Works over €2,000 can be split across three monthly payments at no extra cost.

04

It arrives.

Framed, insured and with a signed certificate. You have fourteen days to change your mind.

02

How the work is actually made

The difference between a €750 limited edition and a €40 poster is not simply the printer. It is every controlled step around it.

  1. The source file.

    A very high-resolution drum scan of film, the artist’s original digital capture or, for a painting, a colour-managed photograph made under controlled light. It is far larger than anything used online.

  2. The artist’s proof.

    The file is soft-proofed — digitally previewed for the exact paper — then physically test printed. The artist approves or corrects that sheet. It becomes the reference standard, and every later print is matched by eye under controlled light. This does not happen with mass-market prints.

  3. The paper.

    Cotton rag is 100% cotton, matte and softly textured. At around 300gsm — grams per square metre — it feels like a good greetings card. Baryta, or fibre-based paper, descends from darkroom paper; its slight sheen gives deeper blacks and fine detail. Both are acid- and lignin-free. Archival grades avoid optical brighteners that make cheap paper look white now and grey later.

  4. The inks.

    Pigment inks suspend solid coloured particles rather than dissolved dye. Ten to twelve inks form the image and are independently rated for more than 100 years before visible fading under normal indoor light behind ultraviolet-protective glazing. Ordinary dye inks can shift within years.

  5. Printed with a margin.

    An unprinted border of four to six centimetres lets the framer hinge or float-mount the sheet without touching the image and gives the artist space to sign.

  6. Inspection and curing.

    Each sheet is checked against the approved proof. A mismatch is destroyed, not sold. Pigment prints lie flat for 24 hours before sleeving or framing; skipping this can transfer ink to glazing.

  7. Signed and numbered by hand.

    The artist signs in pencil and writes the edition fraction. 7/25 is the seventh print from twenty-five. A blind stamp is an embossed mark pressed into the paper.

  8. Entered in the edition register.

    The number, date and owner are recorded. When the edition sells out, it closes and the master file for that size is retired. A poster can be printed for as long as people buy it.

On sizes. The same image at another size is a separate edition. A 60 × 60 cm edition of 25 and a 100 × 100 cm edition of 10 are different works.

Stock or made to order. A held print ships within days. A made-to-order print takes seven to ten working days but has never been stored. We tell you which yours is before payment.

03

Framing, explained properly

A print arrives as paper. A frame lets it survive twenty years around sunlight, radiators and children. Protection first; decoration second. The protective parts cost money.

Fine-art frame in cross-sectionSix labelled layers: moulding, glazing, window mount, artwork, backing and sealed back.1Moulding — visible edge2Glazing — glass or acrylic; UV protection3Window mount — keeps glass off the print4Artwork — hinged, never glued5Acid-free backing board6Sealed back — D-rings and cord
Layers 2, 3 and 5 do the conservation work. Layer 1 is the one anyone comments on.

Glass or acrylic.

Glass costs less and resists scratches but is heavy and breaks. Acrylic costs more, weighs about half as much and cannot shatter, so it is standard above 50 × 70 cm and outside the EU. Museum grade blocks around 99% of ultraviolet light. Direct sun makes it worth taking: fading is irreversible.

Mount or no mount.

A mount is the card border between image and frame. It keeps glazing away from paper. A six-to-eight-centimetre white mount is safe. A float mount shows the sheet edges and suits hand-torn paper.

The moulding.

Black ash for photography, natural oak for warm rooms, white for minimal walls and polished aluminium for graphic work. It is the part you can change later.

Or skip the frame.

An aluminium face-mount bonds the print to rigid metal: no glass and unbreakable. Stretched canvas wraps around wood. Both travel more cheaply than glazed work.

Framing price guide
SizeStandard acrylicMuseum acrylicFace-mount
30 × 40 cmfrom €110from €150from €95
50 × 70 cmfrom €180from €245from €160
60 × 60 cmfrom €190from €260from €170
70 × 100 cmfrom €280from €385from €250
100 × 100 cmfrom €360from €495from €320
100 × 150 cmfrom €520from €710from €460

Framed by hand in our Nicosia workshop. Allow 7–10 working days. Every quote is confirmed in writing; these figures are a guide, not a bill.

04

How the work reaches you

Art travels three main ways. The right one depends on whether there is glass in front of it.

Rolled in a tube — the cheapest.

Unframed paper, acid-free tissue, rigid tube. Lay it flat under weight for 48 hours before framing.

Flat in a board box — the most common.

Unframed or face-mounted work up to a metre, held between rigid boards with foam corners.

Crated — for anything framed.

Glazed and metre-plus work travels in a foam-lined crate. It costs meaningfully more than sending the same work unframed.

White-glove delivery.

Two people, a scheduled window, placement in your room and packaging removed. Available across Europe and standard above €10,000.

Insured shipping guide
DestinationRolledFlatCratedTime
Cyprus€15€30from €701–3 days
European Union€35€65from €1403–7 days
United Kingdom€55€90from €1805–9 days
United States€75€120from €2607–14 days
Rest of world€85€140on quote7–21 days

Every shipment is insured door to door at our cost. Shipping is free worldwide above €5,000.

Import tax, without guessing

Inside the EU, shipping from Cyprus is an internal EU movement: nothing to declare, no broker and no import delay.

Outside the EU, your country decides. Rules change, so we do not guess. Before you pay, we put the expected charge for your address in the written quote. If we get it wrong in your disfavour, we cover the difference.

We never under-declare. It invalidates insurance and your name is on the paperwork.

What to do when it arrives

  1. Photograph the box before opening.
  2. Open it flat on the floor.
  3. Let a cold crate acclimatise for hours.
  4. Check the work against its certificate.
  5. Tell us within 48 hours if anything is wrong. We arrange collection and replace or refund it.
05

Hanging it, and living with it

Height.

Put the image centre 145–150 cm from the floor. Most people hang art too high.

Above furniture.

Leave 15–25 cm above a sofa or sideboard. Aim for roughly two-thirds its width.

Light.

Avoid direct afternoon sun. Use a warm 2700–3000K bulb at about 30 degrees.

Fixings.

Under 5 kg, one plasterboard hook. Above that use two hooks or a stud. Stone and concrete need a masonry bit and plug.

Humidity.

Not in a bathroom or above a radiator. Use a dry microfibre cloth; never spray cleaner onto glazing.

06

What makes it a real artwork

07

The questions everyone asks

Can I see what it looks like on my wall first?

Yes, free. Send a straight-on photograph with something of known size in it and we return a to-scale composite in two or three framing options.

What if I get it home and it is wrong?

You have fourteen days from delivery to return it in its original packaging. We refund the work and framing in full; you cover return shipping.

Is €750 a real price or a starting price that grows?

It is the price of the work. Framing and delivery are separate and optional. There is no buyer’s premium or platform surcharge.

Can I pay over time?

For works over €2,000, you can pay across three months at no extra cost. We reserve the work from your first payment and ship after the final payment.

How do I know the artist is who you say they are?

Look them up first. Every artist we represent has an independent public record on Artsy or Artnet. If a name only exists on the gallery selling it, that is worth noticing.

How long does a print take to make?

A work held in stock can leave within days. A made-to-order print takes seven to ten working days, plus another seven to ten if framed.

Do I have to know anything about art to buy from you?

No. Tell us the room, wall, rough budget and whether you lean quiet or bold, and we send five works. Not six hundred.

A useful first message

Tell us about the wall, not the budget.

Send a photograph or describe the room. Within one working day we reply with a small specific selection, priced, framed and delivered, with the total written down before you commit.

See works under €1,500

Fourteen days to change your mind after delivery.